Modelling, it's reality.

Reality TV shows have been dominating our television sets for the past few years. As a consequence of their ever-pervading presence, these shows are actively influencing what people aspire to be.

Admit it, you’ve all seen at least one episode of Next Top Model, may that be the American or Aussie version, or perhaps you’ve flicked to the new Jennifer Hawkins series, Make Me A Supermodel.

Australian modelling agencies have experienced a sudden increase in applicants as a result of these shows strutting their stuff on our television screens.

Experts in the modelling industry believe that such shows fuel interest in young guys and girls, encouraging them to seek modelling contracts with agencies.

“It’s because of all these rotten, rotten television shows” says Nicholas Alexander, booker at Scene Model Management in Sydney. “I always get lots of people calling me in the final episodes. Generally people have an instant celebrity need.”

In some cases this increase is being felt before the series has even come to a close.

Mr. Alexander said that the first few days of Search for a Supermodel brought in a lot of interested hopefuls to Scene Model Management, where he even recognised a few faces of those who had tried out but had not made it into the next round.

Catharine Lumby, Professor of Journalism and Media Research Centre at UNSW says that although “there may be an increase in applications… I don’t think that means they’ll be a big increase in the number of models. It’s like any industry, there’s a selection criteria.”

Director of Chadwick Management and Model Agency and a judge on Channel Seven’s Make Me A Supermodel, Martin Walsh says that despite the normal and steady stream of aspiring models contacting his agency, the numbers have indeed increased as of late, particularly in Melbourne.

“Obviously there is a great deal of community and media interest in the modelling world and sometimes the perception of the industry is quite different from the reality of it,” said Walsh. “I think sometimes these types of shows can perpetuate or reinforce negative stereotypes in the modelling world that we don’t really put up with.”

Perhaps these negative stereotypes may be in light of recent controversy surrounding Season Four of Australia’s Next Top Model, where Demelza Reveley, accused of intimidation and bullying, was named the winner.

Instead Walsh expects Make Me A Supermodel will give a wider audience a more thorough view of the process, of recognising a particular look and then initiating the transformation into a professional model.

So while fashion shows, magazines and Miss Universe pageants encourage girls to catwalk, pout and pose in front of their full-length mirrors, the ‘reality’ aspect of modelling shows encourage these girls to go out and actually catwalk, pout and pose in front of modelling agents.

According to Dr. Nicole Matthews, lecturer of Media and Cultural Studies at Macquarie University, by being able to pick and choose from a line of contestants, these shows seem to be limiting the definition of beauty. In particular they are reflective of the pressures placed on women.

“I don’t like the emphasis in our culture on young women, which is about being slender, about being even-featured,” she said. “It doesn’t incorporate people with differences of body shapes, people with disabilities, so there’s a very narrow understanding of what it means to be beautiful in those sorts of shows.”

Professor Lumby on the other hand considers young people to be quite smart because they realise fame is a commodity in society with economic and social benefits.

“It’s perfectly rational for a young person to decide they want to be famous than to decide they want to be a doctor or lawyer.”

Fame seems to be increasingly more accessible as these hit reality shows publicly televise the transformation from the ordinary into the extraordinary.

On average, modelling agencies receive between 50 and 60 enquires a week.

“A lot of 16-17 year-olds would be the majority,” says booker Mr. Alexander. “And then a few delusional people.”

Photo: istockphoto.com/Damir Spanic